GRM 2010 GRM 2011

Abstract Details

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Motivating sustainable consumption behavior through education, incentive programs, and green policies in Saudi Arabia.
Paper Proposal Text :
Consumer behavior plays an important role in protecting the environment. Our choices, our consumption and disposal patterns can make a direct or indirect impact on the environment. Changing behavior means: reduction in consumption, which leads to a reduction in energy and resources. At the same time it will raise the level of awareness in the community. Goal 12 of SDGs aims to ensure sustainable consumption and production patterns. This goal has several targets: by 2030, people everywhere have the relevant information and awareness for sustainable development and lifestyles in harmony with nature. Also, promote public procurement practices that are sustainable, in accordance with national policies and priorities (UN, 2015). This means in order to achieve sustainable consumption and production, there is need to focus on changing the current consumption behavior on both household level and governments level. This goal is targeting a fast action in public, and private sectors, citizens and civil society. By achieving this goal we can achieve the other goals as well. Irresponsible consumption and production will increase the waste production and deplete a great amount of energy and natural resources. In addition, to achieve SDGs goals requires achieving this goal first by setting the appropriate policies. Therefore, motivating sustainable consumption behavior is very important especially in the Gulf region due to the high consumption of water, food, and energy. There is also lack of green policies in consumption and production patterns in the Gulf region. Furthermore, education is a key player in providing students with the suitable knowledge and skills that helps them to consume in sustainable manner in their society. Saudi Arabia considered as one of the top energy consumer countries in the Arab World. The energy demand has rapidly grow in the last 5 years for about 7.5% per year. Furthermore, the GDP has grown about 3.6 % in 2014. Yet, Saudi Arabia needs to use energy in more efficient way. According to the Saudi Electricity Company, about 58% of the electricity supply comes from oil. There has been a fast increase in oil consumption as well, which was greater than production and exports since 1991. Saudi Arabia is facing many issues such as food and water security, high energy consumption, increased unemployment level. On the other hand, Saudi Arabia as an oil exporter country is excessively using and producing oil. Thus, setting the appropriate policies and rules will help in addressing related issues as well. The aim of the current paper is to discuss promoting sustainable consumption behavior through education, incentive programs, and green policies in Saudi Arabia. Changing the consumer behavior to a sustainable behavior requires for four main stages. First, identify the challenges and barriers to achieve sustainable consumption. Second, promote sustainable consumption and production through education. Third, set appropriate incentive programs that help in realizing sustainable consumption. Fourth, implement green policies and strategies to bridge the gaps and adopt them by the private and public sectors (Saab, 2015).